For the 2023 Arizona Super Bowl, FritoLay created pop-up experiences all around downtown Phoenix free for the community to enjoy. One of those experiences was Frito-Lay’s Route 57, which featured a human claw machine, Doritos football themed arcade, musical performances, and a pool of Cheetos foam-filled “puffs”.

Structure built by Spectacle. Designed by Doritos Brand team and painted by Mural Mates.